digital snacks from the interwebs

polygamist rules?

2008-11-12T14:03:00.001-08:00

What's slightly more salacious than a man with multiple wives? How about a womann with multiple husbands? Here's some amusing viral stuff to go with your breakfast.

Check out this site. It's based around a 'scandal' about the first known female polygamist. This enigmatic woman, Francine Fleiss, has reportedly flitted around the continent over the past decade and has married 5 men from 5 of the most fascinating cities in Europe.

Coincidentally the site is run by Cool Capitals - a site designed to expose the coolest cities in Europe to the rest of the world.

The spoof is quite clever...you're not quite sure (for a few seconds at least) whether it's real or not...and it's an unexpected way to promote this Cool Site and it's primary function.

watch this space

2008-11-04T22:38:00.000-08:00

A new promotion by Lion Nathan for Tooheys Extra Dry - proving some companies can get it right when they target the edgy Gen Y crowd.

Why?

Right concept - edgy, incorporates money, fame and risk.
Right look and feel - Numskull-esque street art graphic style
Right sound - The Bagraiders. So. Hot. Right. Now.
Right amount of branding - Appropriate and minimal. No "In Your Face" approach here.

6 Beers of Separation plays on the (yes, you got it) concept of 6 degrees of separation. The winner gets $12k, a 6 pack of Toohey's Extra Dry (because you catch up with mates over a beer..tenuous but believable) and a camera crew.

They then have 18 days to meet 5 people who will lead them to their hero.

The competition entry closes at the end of November, so we'll be watching how this pans out.

World AIDS Day

2008-11-04T22:11:00.000-08:00

A bit of a self plug here...The Works Sydney is proud to show a new Community Service Announcement we've completed for the AIDS Trust of Australia for World AIDS Day.

A huge thank you to all involved in the project including Adrian Goldthorp, Sinead Roarty and the team at Foxtel for making it come to life.

try drugs

2008-11-04T22:06:00.000-08:00

Everyone loves a good before and after scenario. Whether it's a TV backyard makeover or the Dove Real Beauty campaign, it's a safe bet that you'll stick around to see what the change will be.

Here's a great banner from Mediafront, showing you what happens when you try drugs. It's a bit like Yasmeen Bleeth's cocaine posession mugshot..no?

before:

junkie makeover:

What is great about this banner is it's simplicity. Very little branding (even for a Community Service Announcement), allowing the obvious horror value of what can happen when one is a drug addict to do it's work.

source: bannerblog

Nintendo Wii

2008-09-23T21:58:00.000-07:00

This is one of the smartest online advertising capers I've seen in quite some time.

Nintendo Wii has suffered all sorts of issues - it even spawned a site to document them called Wii Have a Problem, but this little piece of genius redeems it and then some.

It starts off as a normal looking YouTube page...

and faster than you can say "Hurricane Ike" (What? Too soon?)...things start to break...

Does it demonstrate the key difference in the product? Yes. Does it do it in a way that the user finds engaging and entertaining? Yes.

Smart, simple. Top marks.

art in hong kong

2008-09-03T18:46:00.000-07:00

A beautiful site for Sino properties (they own a bunch of shopping, business and residential properties) in Hong Kong. The site, Art in Hong Kong is a showcase of artistic events across Hong Kong, hosted in Sino buildings as an initiative to bring art appreciation and artists a higher profile on the island.

The site contains galleries of photos from events, a calendar of upcoming events, calls for artist proposals as well as event descriptions.

The site is a beautiful combination of hand-illustrated whimsy and smooth flash development to make this site a pleasure to navigate and explore. The homepage uses 3D panoramic effects with really effective results.

Just makes you want to get all arty...

do the bolt

2008-08-26T16:49:00.000-07:00

Chasing the man of the moment.

Golden boy, Jamaican Usain Bolt is sponsored by Puma. How happy they must be this past week or so. The Puma running site is celebrating Bolt's Olympic achievements, integrating all the sexy elements of what makes Bolt, erm, bolt.

Namely the gold shoes (by Puma, which you can -of course- buy online) his Jamaican Dancehall moves in the form of a video and image gallery. You can even witness the world record runs and if you're up for it, race Bolt via a very cute advergame, where your fingers do the running.

This site is a great example of good timing, balanced integration of celebrity, current affairs, amusement and commerce, all wrapped up in a very smooth and user-friendly flash site.

pollocks!

2008-08-25T21:06:00.000-07:00

Ever thought "Pfft, Pollock. My 4 year old could do that." Well, now even you can do it. Through the blessings of Stumble, I found a great site called Jackson Pollock. A genius piece of flash design that allows you to release your inner abstract expressionist, whilst subtly letting you know about a limited edition at the Blow de la Barra gallery in the UK.

The flash animation is based on Pollock's signature splatter style, allowing you to create something unique everytime.

It's created by the guys at Stamen Design in San Francisco, USA.

...and for your viewing pleasure, here's my attempt at history

nokia music almighty

2008-08-24T19:40:00.000-07:00

Nokia Europe have put together a pretty average website to promote it's new Music Almighty campaign. Here's what happens when you get a bunch of old ad execs who think they're still cool:

We make phones that play music. Youth like music. Youth like interactivity. Youth like to engage via user-generated website. User-generated websites contain lots of photos uploaded by youth. Let's create a website where youths can upload their heads, force them to nominate a social subset, manipulate the photo to make them look weird and then send it to their friends.

As if generation Why (See what I did? Clever, no?) didn't have enough of an sore spot about appearances as it is.

And you're forgetting something. There's almost entirely no motivation to do it. No competition, no 15 minutes of fame, and unfortunately it isn't cool/funny/interesting enough to just do it for shits and giggles. And didn't you get the Twitter update on your Hip Top? Generation Y doesn't like to be pigeon-holed, even if their emo fringe is a dead giveaway.

Also, the level of manipulation and interactivity you can achieve with the controls is rather unimpressive. You can go from 'happy to sad', 'old to young' and varying degrees of caricature. ('No caricature' gives you a fat head and the opposite squishes your face. That's it.)

The only remotely funny thing about it is the 'Philharmaniac' who looks like Hitler, singing along to the Wagner track playing. You know, Wagner was Hitler's favourite composer..get it?

It's a shame that this site fell down strategically, because the flash animation and usability is reassuringly, efficiently Nokia, as we've come to expect. Now if they could fire the agency that has the other half of their strategy document, they might have a fighting chance.

Source: Adverblog

tokyo underground maps web 2.0

2008-08-13T18:29:00.000-07:00

Maps are handy. They tell you where things are in relation to other things. You can follow them. So perhaps this is why they've become the method du jour in terms of demystifying and charting web trends and other digital goodness, rendering a somewhat complicated new world a little more digestable.

Information Architects Japan (iA) have created a nice one using the Japan underground train map to chart this territory for 2008. It charts different web trends as different lines on the tube map, showing how different trends dissect each other.

Those familar with Tokyo's underground will find this particularly meaningful as the more important stations are occupied by similarly big players in the digital world, for example Google occupies Tokyo central station, moving from Shinjunku station in the 2007 version of this map.

Facebook on the otherhand, once occupying more lucrative real estate, has been demoted to Nippori station: whilst it's an important hub, its very boring. You'll find more explanations here.

Like Tokyo's underground, it's a little complicated at first but you download the map as a wallpaper from the iA and other tech-savvy sites. This will make you look tres smart at work. And if you're a true geek, there are massive printed ones available for purchase.

digital advertising for the future

2008-08-10T20:45:00.000-07:00

We know the death of the TVC as an omnipotent forc in advertising is nigh. We know Web 2.0 is the future, this much has been drummed into us daily as digital champions.

Here's an interesting presentation by Jimmy Maymann, CEO of GoViral at Cannes 2008 called Social Metropolis.

This is a slide from the presentation that really nicely maps out the key digital players right now.

So why should you watch it?

1. Jimmy has a really entertaining Scandinavian accent.

2. It's a nice consolidation of one step on from Web 2.0 revolution step 1. Post the social media boom of Facebook, where are we now? What has changed, where we're going and how do brands adapt to suit the new landscape?

source: Adverblog

smart car 4 2

2008-08-05T18:34:00.001-07:00

Maybe it's because I'm looking for a new car, but I found the new website by Smart Car simple, engaging and dare I say it? Ok yes, smart too.

There's been a trend of late to incorporate sound into sites and really, it does make a lot of sense. Why settle for visual when you can have a multi-sensory experience?

Guided by a pleasantly London male voice, you're guided through the popular misconceptions people have about Smart Cars. It cutely utilises interactivity to vote for what you think is most likely. For example. If you hit a Smart Car with a wrecking ball (with Jim inside), would you need 1) an ambulance 2) a mechanic or 3) someone to pick up the pieces.

Ghost cursors show you popular choices from previous visitors to the site.

The answers are, of course, the unexpected ones - but the information is conveyed in a simple and extremely palatable way.

...Think I might book a test drive...

source: Adverblog

nokia n96

2008-07-29T00:23:00.000-07:00

The launch of Nokia's N96 webite - Face the Task - sees a slick outfit, ripe with Chinese imagery, just in time for the Beijing 2008 Olympic Games.

The user experience is quite engaging at first - utilising webcam as a tool, the user attempts to 'grab' the n96 on the screen and then (I won't spoil it) you eventually see yourself on the screen of the phone reaching out to grab what's in the ether.

It's nice, but I think it could have been done better.

The site itself is smooth, slick and what you expect of Nokia N series; all luxe stylings and emotive sight and sound. You are carried through the site by a beautiful martial artist, very Zhang Ziyi.

Nokia's 'green' marketing touch is to give you the opportunity to win a new Nokia N96 before release date but donating 758 Euros, which goes to saving the rare red panda, in Nepal. It feels a little tacked in and I'm not sure what the relevance of red pandas are to Nokia..perhaps all the giant pandas were all booked out for the Games? That aside, conservation is nothing to be baulked at, though it will be interesting to see how much cash they raise.

get terminated

2008-07-28T21:31:00.000-07:00

A great case study has just been released in the UK, detailing the success that 20:20 London had with Virgin 1 channel in promoting it's new show: Terminator:
The Sarah Connor Chronicles.

The brief: Promote the launch of the new TV series Terminator: The Sarah Connor Chronicles on Virgin 1. This is a high adrenalin, special-effects action showpiece that follows on the story from the Terminator 1 and 2 movies. The star of the show is still the iconic Terminator and the relentless path of destruction as it seeks out John Connor and anyone else deemed a link with the future.

Mediums used: Online and Mobile.

How they did it: Driving viewers to WAP and Microsite versions of the campaign site through online rich media banners:

The call to action is to 'terminate a mate'. What a tempting thought.

By entering in their friend's name and mobile number as well as using GPS technology, the 'terminatior' is able to pinpoint the recipient's location in real time, providing an element of targeted personalisation.

Resulting in something on your handset that looked like this:

The online version was equally compelling, showing a 'news story' about your mate being shot down at work. This is accompanied by an office fantasy (for some) come true - a bunch of marines shooting up the water cooler.

The results came in the form of the highest audience viewship numbers EVER for Virgin 1. Proof in the power of targeted advertising and digital to bring the numbers to the table.

Source: Adverblog

think outside the box

2008-07-17T23:29:00.000-07:00

Banners have long been the first port of call for online advertising. Like most advertising, we've trained ourselves to ignore it. Which is why when you're building a banner, it pays to think outside the box. And sometimes out the banner.

This clever banner for EA games by Grupo W in Mexico is a great example. It utilises a hockeystick format with using coding that allows banners to 'talk to' one another, creating an interesting scenario when some hardcore looking army dude decide they want to have a jacuzzi party with the hottie from Hawaii.

mag nation

2008-07-17T18:43:00.000-07:00

Mag Nation is 'the world's first magazine superstore' - like a gigantic cyber newsagency. It stocks a huge variety of magazines from popular to special interest - a great place to find some more obscure magazines you might not always find at your local.

Aside from the very user-friendly site architecture, what I like most is the magdentifier a slickly created diagnostic tool designed to work out what magazines you might like most.

Simple, fast, user-friendly and accurate. A great example of the customer managed relationships (CMR) in a format that is also useful to create ongoing targeted communication with the consumer.

consumer engagement

2008-07-15T02:58:00.000-07:00

I'm sure people over 50 remember when televisions came out and EVERYTHING was entertaining. Even TVCs. Ahh the golden years of above the line advertising.

In our ever jaded present, we need to do more to keep consumers paying attention (not all of them good). There's the 'shouty' ad, the emotive ad, and more. But the trend of the moment is all about entertaining. Consumers are smart. They know you're trying to sell something, so why not entertain them in exchange for selling your wares?

The Germans are known for being on time, no-nonsense and very, uh, black and white. This TVC is a designer's wet dream - proving that you don't have to scheme and plot to make something viral, just make it look cool and BRAND BRAND BRAND!

And from BC Dairy, a hillarious series of ads for the campaign 'must drink more milk'.

and the knitted version:

...makes me want to reach for an icy cold glass right now...

marketing strategy 2.0

2008-07-10T18:32:00.000-07:00

Since Marketing 2.0, an inevitable mutation of Web 2.0 is the key to the survival to the advertising game, it opens up huge scary can of worms for marketers the world over. Those pudgy dudes in executive offices who thought the Ad game would forever be the realm of TVCs, coupon offers and impossible holidays incentives are starting to shift nervously in their leather high-backed chairs. And for good reason.

Here's an entertaining clip posted on YouTube which explains what's changed in a digestable way. Its part of a Microsoft Digital Advertising Solutions campaign called Bring the Love Back which recently won a Bronze Lion at Cannes Ad Festival this year.

engagement

2008-07-09T22:10:00.000-07:00

As the advertising landscape changes, what trends can we see happening?

Advertisers can no long rely on expecting consumers to lap up everything they say, just because we use shiny objects and boobs (ok, sometimes this still works).

If you want to capture a consumer, you have to engage them. The trend involves roping people in by entertaining/capturing people's attention before they ever know what the ad is selling.

Here's a great online example of a campaign to raise awareness for global warming developed by The Blacksmoke Organisation

Danger Global Warming from Thomas Frenzel on Vimeo.

source: Osocio

what happens now?

2008-07-09T18:27:00.000-07:00

The ad game is changing. We know that. So what does the future hold? Well, nothing if we keep doing the same things, but what is the alternative?

| View | Upload your own

social media for dummies

2008-07-09T17:58:00.000-07:00

Most of us know and use social media to some capacity. Many of us have been facebooking/myspacing/twittering/pageflaking and rss-ing for ages, but if you're secretly harbouring a fear that people will find out that you think delicious is an apple and rss is some kind of sexually transmitted disease - you're in luck.

Marta Kagan, self-confessed social media evangelist and online marketing pro has created a presentation to step you through the basics in a language that doesn't mean you need a degree in web geekery from the school of poindexter to understand.

| View | Upload your own

banksy does qode

2008-07-08T20:27:00.001-07:00

...so now you know Qode is cool.

(in)famous graffiti and stencil artist Banksy created a work found near a disused tunnel near Waterloo tube station in London. It features a knife-wielding hooded dude, with a QR Code or 'Qode' on the work. The qode takes you to Banky's entry in Wikipedia.

fail

2008-07-08T19:32:00.000-07:00

What happens when a big corporate tries to plant a fake 'viral' video on YouTube and thinks that it will rain money and kudos from the heavens? YOU FAIL.

Joining the crap ranks of alliwantforxmasisapsp and Starbucks and their Red Cup, Nike launches a series of faux-amateur videos of Kobe Bryant of cheating-on-his-wife fame, showing a Nike shoe and then doing stupid things like jumping over an Aston Martin car going 50kph:

...and a pool of snakes. Adding a classy touch, Nike adds the cast of Jackass.

To which the world is saying "Yawn." As if we don't know there have been numerous assisted wires and special effects to give this sad, sad, money-grabbing baller his special powers.

This is what happens when a fat, bald exec says to their ad agency; "Make me something viral." ..and the agency are greedy enough to do it.

ehhh, what's up doc?

2008-07-06T18:39:00.000-07:00

A great example of taking an advertising environment and making it work in your favour from Owen Jones and Partners in Portland, USA.

The client was Gorge Grown Farmers Market.

Find out more about the campaign here.

more flashmob

2008-07-06T18:17:00.001-07:00

When New York artist Ron English creates something, you know its current, cutting edge, controversial or just cool. Whilst not strictly a digital work of advertising, Ron's new 6 story ad for Ray Ban's launch incorporated online-derived Flashmob-esque groupies, standing and staring at the billboard, in typical Flashmob frozen-ness...and of course they were wearing ubiquitous Ray Ban specs: Proof that the trend is still a talking point (after last week's Facebook Flashmob of the Sydney CBD) and still alive and kicking.

top 10 australian blogs

2008-07-01T21:33:00.000-07:00

Blogpond, somewhat of an authority on Australian blogs has compiled the June 2008 top 100 Australian blogs.

So what are people reading?

10. Just Creative Design

A graphic design and engineering site, written by Jacob Cass. "Just Creative Design is a blog which focuses on graphic design, offering free graphic design tips, articles & resources on all subjects of design, ranging from, but not limited to; print design, logo design, web design, branding, typography, advertising & more! It also showcases my graphic design portfolio."

9. Photoshopstar

Photoshopstar started two years ago by 17 year old Eli Burford from Adelaide (bless, a young one), and is a culmination of graphic design tips and tricks, great finds on the net for resources, inspiration and beyond. Mainly focusing on Photoshop and what you can do with it (hence the name), its a great little tool for getting to know a bit more about graphic design and its capabilities.

8. Kotaku

Gamer nerd-alert. This site is all about the latest games, hacks, cheats, gossip, news, in short EVERYTHING to do with games of the online and console nature and is in the same ownership group as Lifehacker, Gizmodo and Defamer.

7. CarAdvice

Started by a bunch of utter car nuts who know and love absolutely everything there is about cars. You'll find car reviews, news, gossip, specs, advice and more. Everything you need to get your motor revving.

6. I started something

20 year old Long Zheng describes his site as such:

blog for fun, profit and the gals.
I swear to tell the truth, the whole truth and nothing but the truth, unless persuaded by a lot of money (see rule #1).
I will happily oblige to all PR filtering requests if it ends with “pretty please”.
I try to break stories first, unless when broken by another careless blogger then I will innocently walk away and whistle.
I never make mistakes. Any mistakes are to be blamed on Microsoft or the dog I don’t own.
I expect no one else to blog except me. It only makes sense to have a monopolistic blog writing about a monopolistic company. You don’t want to break the universe do you?

Hmmm...don't know about 'the gals' but it is a great site for what's going on out there in the interwebs and it's written in an easy, conversational manner that proves that technology and trends blogs don't have to be scary and written in geek-speak.

5. Lifehack

Lifehack is exactly that...tips (or for geek gamers, 'hacks') to make your life easier or at least a bit more interesting. Applications to help your organise your life, tips on how to multi-task and more - it's like an Idiot's guide to living.

4. Gizmodo

In the same group as Lifehack et al, this blog is all about gadgets: What's out, what's coming out, what people think is coming out, gossip, rumour and reviews. If you want to know about a gadget, best to come here first to find out what it is.

3. Problogger

Problogger describes itself as "Tips to help you make money from blogging".

At the time of writing, the site was down so perhaps they need to take some of their lessons on board...? When live, it's a comprehensive blog about how to utilise digital media such as other people's blogs, social media and user-generated content mediums to build your profile and earn status, as well as money, depending on how you work it. Not just for blogger-heads, this site has quick and easy tips for newbies (such as "What is a blog?") to experts who want to build a readership and reputation (3 steps to increase your traffic in 30 days).

2. Digital Photography School

Everything you ever wanted to know about digital photography; from technology to techniques, news, reviews and free downloads. With a massive readership of people who help each other with advice and experience, this site has maintained a steady spot at the top for a while.

1. Photoshop Tutorials

If you use Photoshop, you must check this blog. It's one of the most comprehensive and easy to read blogs out there. If it has anything to do with techniques, emerging technology, how to's, inspirational work and sites, fonts, news, ANYTHING - you'll find it on this site.

So basically, what unifying features do these blogs have?

1. They're written by people who are experts and passionate about their subject matter

No matter what they're writing about, if it's about technology or your cat's breakfast - the blog reading public are all for credibility.

2. They are well researched and referenced

People who read blogs generally want to a) dig deeper and b) verify what you're talking about.
So provide links to referenced information.

3. They read well to their target audience (and in general)

Writers have to talk the language of the people reading it. That's just common sense.

4. The layout is simple and easy to follow

If you have to spend time trying to work out where the hell you are on the page, you're not going to have a great reading experience. The same goes for font size and style - it's not rocket science.

5. They offer feedback, contact or commenting options

Bloggers can be a vocal bunch and they like to let you (and others) know what they think. Give them an outlet or risk low traffic, hostility or hacked pages.

IMVU and second life: virtual worlds making real money

2008-06-30T21:59:00.000-07:00

We've all heard how successful and oddly addictive Second Life has been over the past couple of years.

Well IMVU has around 7 million MORE members than Second Life, having just pipped the 20 million registered users milestone.

But what is it? IMVU started with creating avatars that can chat on its IM framework, in a virtual environment and like Second Life, IMVU began to grow amongst the growing fascination in Web-based virtual communities.

According to Mashable.com:

"Similar to Second Life, IMVU also has a secondary focus on the people-powered economy where users can buy and sell virtual goods, some of which they’ve created themselves. It’s this virtual market that has grown right alongside IMVU’s population, reaching over 1.5 million items to date. IMVU credits viral growth, its economy, and its ability to offer a niche environment for a wide range of users, from Anime fans to Goth and Latino."

As with its real-world counterpart economies, these alternate realities are subject to booms and busts which have to be countered by improved technology and networks.

So why haven't we heard much about IMVU?

Says CEO Cary Rozenweig on virtualworldsnews.com: "At this point what we're trying to do is begin the process of sharing IMVU more broadly and starting to talk about some of our achievements and accomplishments," said Rosenzweig. "We have the world's largest digital goods catalog. Our total registrations are above 20 million. Another highlight is we want to begin to talk a little more explicitly, from a business standpoint, going out and saying our revenues are currently a $1 million a month, signaling that this is not just an idea, but a business."

The key difference between Second Life and IMVU seems to be the way advertising is targeted at registered users. Whilst any brand and their dog can pretty much have as much exposure as they like on SL as long as they have the bucks (real AND virtual) to back them up, IMVU takes a more targeted though less integrated approach to advertising to it's members.

Whichever camp you belong to, the reality of the situation is that as these virtual worlds continue to evolve, so should smarter advertising.

top gear rta spoof

2008-06-30T00:18:00.000-07:00

A great piece of work by our guys at The Works Sydney, which plays on the well-known New South Wales government TVC about guys who love grunty cars having tiny penises. *cue pinkie finger waving in the air* The ad aired last night to a flurry of giggles and a lot of talk...well done, team!

qode

2008-06-29T18:53:00.000-07:00

...Waiter, there's some mess on my billboard...

No, its a Qode. It's not actually new either.

If you've seen weird little symbols like this before:

...Then you've be exposed. So what does it do?

Nothing, if you don't have a Qode viewer on your mobile phone. But if you do, you turn on your Qode viewer, take a snapshot of the Qode in question and voila! Any promotional microsite, e-voucher, message the brand in question wants to show the customer.

A little digital bird told me that Telstra is launching a massive campaign in Australia in the next few weeks to educate the general public about this technology. Qode has been around in Europe, Asia and America for a while, proving this isn't just a flash in the pan. In fact, in the UK, you can even have your own personal Qode..so people can check our your profile in the street and find out if you're single and willing or already somebody's love slave.

So it's probably a safe bet that you'll be seeing a lot more of these weird little patterns around soon.

SEO

2008-06-29T18:52:00.002-07:00

So exactly how does digital design and site coding affect the success of SEO for your website?

I won't bother telling you...just listen to this guy instead.

Thanks MC Chuck, you're ever so wise.

hot stuff coming through!

2008-06-29T18:52:00.001-07:00

Thanks to the ADMA conference for showcasing some amazing direct marketing stuff from around the world. Its not digital, but it's worth talking about.

Ingredients

1 blank book.

..Bruketa & Zinić OM in Croatia created a piece of DM involving heat-reactive ink. The annual report for a food company came with a blank book...that you had to cook in the oven. Once heated, the book revealed recipes and food illusrations.

Method

Heat in oven.

Pull out. Delicious.

Read more here.

i can has blog?

2008-06-29T18:50:00.000-07:00

The digital evolution is a moving discussion, so what better forum than a blog to record the things we find along the way.

To kick things off, Facebook's Flashmob antics this week in Sydney. Facebook's flashmob group assembled in Martin Place and Pitt Street after syncronising watches. For 3 minutes, they froze in whatever position they happened to be in at 12.40 AEST, whether that be drinking a bottle of water, fighting with a friend or having a cheeky 'ol pash - much to the confusion of passers by during the lunchtime rush.

According to news.com.au, more than 42,000 people were invited to the event on Facebook, about 3,750 said they would attend but in true Facebook fashion, a much smaller number ended up making it on the day. True to the rule that you should always invite more people to a party than you expect will attend.